New Chapter's #1 Supplements: Calcium, Joint & Multivitamin

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Not sure where to start? We're here to help you customize your wellness routine with easy ways to layer in the perfect supplements for the benefits you deserve!

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Build your strongest routine with Bone Strength Take Care from the #1 natural calcium brand¹; Every Woman's One Daily formulas, the #1 fermented multivitamins²; Magnesium + Ashwagandha, the #1 magnesium + ashwagandha supplement³; and Zyflamend, the #1 natural joint supplement.⁴

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Women's Wellness

Every Woman™'s One Daily Multivitamin 18+Sale priceFrom $20.00

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Women's Wellness 50+

Every Woman™'s One Daily 55+ MultivitaminSale priceFrom $30.00

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Bone & Joint Support

Bone Strength Take Care™ Slim TabletsSale priceFrom $28.00

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4.6\ \ (312)

Muscle & Bone

Magnesium + Ashwagandha TabletsSale priceFrom $17.00

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Inflammation Support

Zyflamend™: Herbal Pain Relief† & Inflammation Support†Sale priceFrom $34.00

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Your New standard is here

New Chapter was built on a simple belief: Nature has the power to make you feel New again—and it’s our job to go further than anyone else to deliver it. That means fermenting nutrients for real absorption, sourcing whole-food ingredients your body actually recognizes, and testing every single batch beyond industry standards. A Certified B Corporation rooted in Vermont, we’ve been pioneering New discoveries since 1982.

FAQ

Which New Chapter supplements are #1 in their categories?

New Chapter makes these category-leading supplements: Bone Strength Take Care from the #1 natural calcium brand¹; Every Woman's One Daily and Every Woman’s One Daily 55+, #1 fermented multivitamins² ; Every Woman’s One Daily Multivitamin 40+, #1 fermented multivitamin for women 40+²; Magnesium + Ashwagandha, the #1 magnesium + ashwagandha supplement³; and Zyflamend, the #1 natural joint supplement.⁴

What does “#1” mean on this page?

Every #1 claim on this page is based on third-party retail sales data—Nielsen dollar sales in food, drug, mass and club stores (FDMC), Amazon dollar sales, or Natural Channel sales—measured over the latest 52 weeks. The exact source and time period for each claim appears in the footnotes below.

What is the #1 natural calcium brand?

New Chapter, makers of Bone Strength Take Care, is the #1 natural calcium brand.¹ We use clinical-strength plant calcium processed from red marine algae that’s harvested off the wild coast of Iceland. This form of calcium is backed by 27 studies and supports bone density and normal bone creation.* Enhanced with vitamins D3 and K2 for better calcium absorption.*

1 Leading natural calcium brand in FDMC based on total Nielsen $ sales in the latest 52 weeks through 5/23/2026.

What is the #1 fermented multivitamin?

Every Woman's One Daily and Every Woman’s One Daily 55+ are the #1 fermented multivitamins.²Every Woman’s One Daily 40+ is the #1 fermented multivitamin for women 40+.² All are once-daily, age-specific multivitamins fermented with probiotics and whole foods—a process that helps your body recognize ingredients as food—and is formulated for women's wellness with nutrients like vitamin D3 and vitamin B12.* Gentle even on an empty stomach.

2 Leading fermented multivitamin based on total AMZ $ sales in the latest 52 weeks through 5/16/2026.

What is the #1 magnesium + ashwagandha supplement?

New Chapter's Magnesium + Ashwagandha is the #1 magnesium + ashwagandha supplement.³ Each one-daily tablet delivers 325 mg of magnesium, including well-absorbed magnesium glycinate. Supports muscle relaxation, bone health, heart health, and healthy nerve transmission.* Paired with ashwagandha, a traditional herbal adaptogen from Ayurvedic Tradition.

3 Leading Magnesium + Ashwagandha in FDMC based on total Nielsen $ sales in the latest 52 weeks through 6/13/26.

What is the #1 natural joint supplement?

Zyflamend is the #1 natural joint supplement⁴ as well as the #1 natural joint and muscle pain reliever.5 Its clinically studied blend of 10 herbs, including turmeric and ginger, supports a healthy inflammation response, joint function, mobility, and flexibility.*

4 Leading item in Natural Joint Supplement category based on total Natural Channel $ sales in the latest 52 weeks through 5/17/26

5 Leading item in the Natural Joint and Muscle Pain Reliever category based on total AMZ $ sales in the latest 52 weeks through 5/30/26

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†By agreeing to receive marketing emails from us and/or by completing a transaction with us, you understand that New Chapter will collect personal information about you, and such personal information may indicate or imply data about your past, present, or future health conditions, including your product interests, individual health conditions, treatments, diseases, bodily function, and vital signs and measurements (“Consumer Health Data”). You have read and you agree to the New Chapter  [Terms and Condition](/content/pages/terms-conditions "Terms & Conditions"/index.html), [Privacy Policy](/content/pages/privacy-policy "Privacy Policy"/index.html), and [Consumer Health Data Privacy Policy](/content/pages/consumer-health-data-privacy-policy "Consumer Health Data Privacy Policy"/index.html).

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